Burma Choice Restaurant Rebranding

A Burmese restaurant rebranding

Branding Mockups

A Mosaic of Authentic Burmese Flavors, a True Celebration of Heritage and Culinary Craftsmanship. Named after region to convey Flavor, Culture and tradition.

Pre-Rebranding Visuals

Logo Design

Too Close

Don’t Change The Original Logo

Merchandise

Street Poster

Digital Display

Brand Colors

Business Card

Table Menu

Tablet Menu

Website

Balancing Heritage and Modernity

  • Preserved Burma Choice's cultural identity while aligning it with contemporary design trends.

  • Incorporated traditional Burmese patterns and motifs into a modern framework.

Conclusion

The rebranding of Burma Choice modernizes its visual identity while honoring its Burmese heritage. The previous branding lacked vibrancy and cohesion, making it less effective in representing the restaurant's rich culinary traditions. By refining the logo, typography, and color palette, the new design better communicates its authentic flavors and cultural essence. This transformation enhances the dining experience, attracting both loyal patrons and new audiences.

Light Background

Dark Background

Too Small

Don’t

Creating Cohesive Branding

  • Developed a unified brand identity with consistent typography, color palette, and design elements.

  • Ensured seamless application across all branding touchpoints like menus, merchandise, and digital platforms.

Enhancing User Experience

  • Focused on simplifying and enriching the customer experience across all interactions.

  • Applied consistent branding across digital platforms, menus, and signage for a seamless experience.